It emerged that Veet Pakistan, one of Reckitt Pakistan’s most popular brands, partnered with The Citizens Foundation (TCF), a trusted non-profit that works towards educating the underprivileged children of Pakistan. Veet Academy introduced various welfare initiatives to highlight women’s problems and come up with ways to support them. Some of these included breast cancer awareness sessions, building breast cancer treatment facilities, and mentorships with field experts, among others.

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