Gucci Turns to China for New Luxury Sneakers
MILAN: Gucci has begun selling new luxury sneakers labelled “Made in China”, marking a shift from its traditional Italian manufacturing. The move comes as designer Demna seeks to
MILAN: Gucci has begun selling new luxury sneakers labelled “Made in China”, marking a shift from its traditional Italian manufacturing. The move comes as designer Demna seeks to revive the brand’s sales while controlling costs. Gucci said Italy remains central to its identity and manufacturing, adding that the Chinese supplier was selected for its technological expertise and ability to meet required quality standards.
Syeda Mubeena Hashmi
JournalistStaff correspondent covering World and national affairs for Pakistan Times Today.
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