Apple stock plunges $108B after underwhelming iPhone 17 launch

Apple Inc. lost a staggering $108 billion in market value in a single trading session after its much-hyped iPhone 17 launch on September 9 failed to excite investors. Shares fell 3.48 percent as traders reacted to what analysts called a routine update rather than a game-changing product reveal. Wall Street noted that the iPhone 17 lineup offered only incremental upgrades, with many features leaked in advance, creating a classic “sell-the-news” drop. The biggest let-down was the delay of Apple’s AI-driven Siri overhaul until 2026, leaving the company trailing rivals Google and Samsung in the fast-moving artificial-intelligence race.