Chinese Motorcycle Brands Accelerate Push Into Europe

Chinese motorcycle manufacturers are expanding their presence in Europe with competitively priced, high-performance models, challenging established Japanese and European brands. China became the European Union’s second-largest motorcycle supplier in 2025, accounting for 27.1 per cent of imports worth €1 billion. Brands including CFMoto, Zontes, QJMotor and Voge are gaining ground, attracting customers with modern designs and lower prices as European rivals face growing competition.